Refine Labs review: services, focus, and alternatives

Refine Labs is a B2B demand generation agency built around a model it calls Brand, Demand, Expand, which ties positioning, paid demand programs and expansion into existing customers together. It runs paid media across LinkedIn, Google, YouTube, Meta, CTV and out-of-home, plus a creative services team for ad creative, copy and video. Its homepage announces the acquisition of MOBI Solutions to add marketing operations and analytics. The entry offer is the Revenue Performance Assessment, a six-week diagnostic that ends in a 12-month demand plan. Its site says it measures work by pipeline impact rather than lead volume.

Its pricing page says it works with B2B SaaS companies at Series B and beyond. Its homepage cites mid-market and enterprise B2B tech companies, including those with $50M+ ARR and active marketing budgets. It suits teams with real paid media spend that want an outside team to own demand programs and creative. Early-stage teams or those without budget for paid channels sit outside its stated focus.

Its homepage describes three layers: Brand builds positioning and familiarity before paid spend, Demand runs paid media and creative with pipeline measurement, and Expand aims paid media at existing accounts using signals the client supplies. New engagements open with a six-week foundation sprint that audits the current setup. The Full Demand and Media Service staffs a Director of Demand Generation and a Performance Marketing Manager, while Paid Media Management assigns a dedicated Demand Gen Manager. A separate creative team handles ads, copy and motion.

Its team page names Megan Bowen (CEO), Evan Hughes (COO) and Judy Sheriff (General Manager), with VPs across demand generation, creative, innovation and people. The site does not state a founder, headquarters city or founding year, though it says it has worked with B2B tech companies since 2019.

These are Refine Labs's own claims from its website. We have not verified them independently.

Plans start at $5,000 a month for creative only. Its pricing page lists Paid Media Management from $14,000 a month and the Full Demand and Media Service from $26,000 a month, both with 6-month minimums, and Creative Only from $5,000 a month with a 3-month minimum. The Revenue Performance Assessment is $35,000 for six weeks with no long-term commitment. The page does not say whether ad spend is included.

Strengths, based on what its site publishes:

Trade-offs to weigh:

Demand generation agencies work on the inbound side: paid search and social, SEO, content, and conversion. They differ in channel depth, whether they report on pipeline or on leads and traffic, and how much of the ad accounts and content you keep. Ask for pipeline and revenue reporting, not only cost per lead.

Refine Labs publishes its starting prices and minimum terms, which helps budget planning. Ask whether ad spend is billed separately, who your named director will be, and how pipeline impact is measured in your CRM. The six-month minimum on media retainers means it suits teams ready to commit to paid demand. Companies before Series B, or those wanting outbound and SDR work, fall outside what it sells.

OneGTM wrote this profile and competes in the same market, so weigh the comparison with that in mind. The facts about Refine Labs come from its own website.