Kalungi review: services, focus, and alternatives

Kalungi is a B2B SaaS marketing agency that supplies marketing leadership and execution to software companies. Its services include CMO-as-a-Service and CMO coaching, ABM, RevOps and HubSpot optimisation, branding and design, paid media, content and SEO, and web development. It sells three models by stage: Full Service, where it runs your marketing and says it replaces 10+ hires; Syntropy, where your team executes using its system with senior guidance; and T2D3, its playbooks and templates for self-serve teams. It also sells products such as the Atlas HubSpot website theme and a T2D3 Masterclass, and offers a pay-for-performance option on full-service work.

Kalungi works only with B2B SaaS companies and maps its offers to ARR. Its homepage places T2D3 at $0 to $1M ARR, Syntropy at $1M to $5M, and Full Service at $5M to $10M. It suits software companies that lack a senior marketing leader or want an outsourced team, and it leans on HubSpot as a Diamond partner. Companies outside SaaS, or well past $10M ARR with a full in-house team, fall outside the range its site describes.

Prospects start with a Custom GTM Plan workshop. The homepage describes a Wow, How, Now framework used to check strategy before execution. In Full Service, Kalungi supplies marketing leadership plus agency execution; in Syntropy, the client's own team executes with Kalungi's system and senior guidance; T2D3 is self-serve playbooks with optional coaching. Under pay-for-performance, an Associate CMO sets quarterly OKRs, early quarters focus on foundations and top of funnel, and later quarters move to opportunities and revenue.

Its team page names Stijn Hendrikse (Founder), Fadi George (Chairman and Co-Founder) and Antoine Vial (CEO), and lists an address in Kirkland, WA. The site does not state a founding year.

These are Kalungi's own claims from its website. We have not verified them independently.

Prices are not published. Its pay-for-performance page says full-service engagements of three months or more can split fees into fixed and variable parts, with the variable part paid at 0% to 125% depending on quarterly OKR results. Minimums and exact splits are not stated.

Strengths, based on what its site publishes:

Trade-offs to weigh:

Demand generation agencies work on the inbound side: paid search and social, SEO, content, and conversion. They differ in channel depth, whether they report on pipeline or on leads and traffic, and how much of the ad accounts and content you keep. Ask for pipeline and revenue reporting, not only cost per lead.

Kalungi fits B2B SaaS companies under roughly $10M ARR that want senior marketing leadership without hiring a full team. Ask which ARR band you fall in and which model they recommend, what the fixed fee is before any performance component, and how OKRs are set and scored under pay-for-performance. Confirm that your CRM is HubSpot or that they are comfortable outside it. Non-SaaS companies should look elsewhere.

OneGTM wrote this profile and competes in the same market, so weigh the comparison with that in mind. The facts about Kalungi come from its own website.