Hey Digital review: services, focus, and alternatives

Hey Digital is a performance marketing agency that runs paid advertising for B2B SaaS companies, with the stated goal of pipeline and revenue rather than traffic or free signups. Its service list covers PPC, paid social, demand generation, video ads, landing page design, ABM, growth marketing and creative strategy. Channels named are Google, LinkedIn, Meta, YouTube, Reddit and Bing ads. Creative strategy, copy and design are done in-house. It publishes a blog, a podcast, a B2B Ads Arsenal resource and buyer guides, and it keeps a public library of ad examples.

Hey Digital's site says it works only with B2B SaaS companies across growth stages, and its case studies are mostly product-led or trial-driven software such as Toggl, PostHog, Hotjar, Lokalise and Wiza. It suits SaaS teams that want one agency for paid media and the creative that goes with it. The site does not give a company size range. Companies outside SaaS, or buyers wanting outbound, SEO or RevOps, are outside its stated focus.

Its homepage lays out four steps: kickoff with access, audit and alignment; a strategy and media plan rolled out over 30 to 90 days; campaign launches; and ongoing management. Each account has a senior B2B SaaS strategist as the main contact, backed by strategy, creative and execution staff and a dedicated project manager. Day-to-day work runs in Slack, with strategy calls on Google Meet and a recap after each call. Creative, from strategy and copy to design and iteration, is produced in-house.

Its about page names Dylan Hey and Celia Hey as founders and says the company launched in 2017. It is fully remote with an office in Tallinn, Estonia; the legal entity is Hey Digital OU. The site does not name a headquarters city beyond that.

These are Hey Digital's own claims from its website. We have not verified them independently.

Prices are not published. The site offers a booked call as the next step and does not describe fees, minimum ad spend or contract terms. Its homepage describes an ongoing managed service with a dedicated strategist and project manager rather than a one-off project.

Strengths, based on what its site publishes:

Trade-offs to weigh:

Demand generation agencies work on the inbound side: paid search and social, SEO, content, and conversion. They differ in channel depth, whether they report on pipeline or on leads and traffic, and how much of the ad accounts and content you keep. Ask for pipeline and revenue reporting, not only cost per lead.

Hey Digital fits B2B SaaS teams that want paid acquisition and ad creative handled together, especially product-led or trial-based models like most of its case studies. Ask for examples at your deal size and sales motion, since many published results are signups and trials. Check the fee structure, minimum spend and contract length on the first call, as none are published. Non-SaaS companies are outside its focus.

OneGTM wrote this profile and competes in the same market, so weigh the comparison with that in mind. The facts about Hey Digital come from its own website.