Best B2B influencer marketing agencies (2026): LinkedIn creator campaigns, and how to measure them
B2B influencer marketing agencies pay LinkedIn creators, newsletter writers and podcasters who already have your buyers' attention to talk about your product. Most B2B creator campaigns run on LinkedIn, where a creator in your niche can put you in front of buyers your company page never reaches.
Below are the agencies that specialize in LinkedIn creator campaigns, the broader B2B agencies that run influencer programs, and the platforms you can use to run campaigns yourself. Few publish prices, and we say so where they do not. The last group covers measurement: capturing everyone who engaged with a creator's post and checking how many of them fit your ICP, which is the step most campaigns skip.
Key takeaways
- Creator Authority, Creator Match, Les Années Folles and BrandRefer specialize in LinkedIn creator campaigns. None publishes prices.
- Running it yourself is cheaper: Limelight's platform is $599 a month, and Favikon has a free plan with paid plans from €159 a month.
- Limelight's managed service starts at $4,000 a month with a 3-month commitment.
- LinkedIn Thought Leader Ads let you put paid budget behind a creator's post, with the creator's permission.
- Judge a campaign by how many engagers match your ICP and turn into meetings. Impressions are a vanity number.
LinkedIn creator marketing agencies
These agencies run B2B influencer campaigns on LinkedIn as their main business: finding creators who reach your buyers, briefing them, handling contracts and reporting on results.
Creator Authority
LinkedIn-first influencer agency and certified LinkedIn Marketing Partner, part of the Billion Dollar Boy group. Runs strategy, creator search across 25+ criteria, creative, paid amplification and reporting by role, industry and region. Shows logos including Notion, HubSpot, Canva and Workday.
Best for: Larger B2B brands running LinkedIn creator programs with paid budget
Pricing: Pricing not published; contact sales.
Creator Match
Creator marketing agency for tech brands that names LinkedIn its main focus. Runs sponsored content and events from creator discovery to reporting, and can add TikTok, Instagram or newsletter deals. Shows logos including Anthropic, Gusto, HubSpot and Zapier.
Best for: Tech brands that want to test with one pilot campaign
Pricing: Pricing not published. You share a budget and get a custom plan; a single pilot campaign is available without a long-term commitment.
Les Années Folles
B2B influence agency with offices in Paris and London running LinkedIn campaigns with a network of 450+ business creators, plus executive thought leadership, employee advocacy, video and podcast production.
Best for: Brands selling into Europe
Pricing: Pricing not published; book a call for a quote.
BrandRefer
LinkedIn influencer agency that activates a network of 800,000+ professionals in the US and EMEA as micro-influencers to share your content. You set goals and supply the content; BrandRefer runs the campaign. Publishes past cost-per-lead results, not rates.
Best for: Lead and sign-up campaigns using many micro-influencers
Pricing: Pricing not published; launch a campaign request for a quote.
B2B agencies with influencer programs
These agencies run influencer work alongside paid media, SEO or creative. Pick one if you want creators tied into a wider campaign.
Directive
B2B marketing agency focused on qualified pipeline, with a Communications division covering influencer, creator, PR and social alongside its paid media and SEO work.
Best for: B2B tech companies that want creators and paid media from one agency
Pricing: Pricing not published; contact sales.
inBeat
Creative growth agency with a LinkedIn practice that matches B2B brands with vetted industry experts, thought leaders and micro-influencers, then manages content and monthly reporting.
Best for: Brands that want creator content they can reuse in paid ads
Pricing: Pricing is customized to goals and scope; book a strategy call.
Platforms for running creator campaigns yourself
If you have someone in-house to brief creators and chase posts, these cost a fraction of an agency retainer.
Limelight
B2B creator partnership platform for finding verified B2B creators and thought leaders, managing campaigns and paying creators. Also sells a managed service.
Best for: B2B SaaS teams running their own LinkedIn creator program
Pricing: Influencer Management Platform $599/month, no minimum term, zero transaction fees, 3-day free trial. Managed service from $4,000/month as a tiered percentage of spend, 3-month commitment.
Passionfroot
Creator-led go-to-market platform with an AI agent that builds a campaign plan, finds creators whose audiences match your customers, drafts briefs and proposals, pays creators and tracks results per post.
Best for: Teams that want creator discovery and payments in one place
Pricing: Free to start; brand pricing not published, talk to the team.
Favikon
Influencer discovery and analytics platform: find creators, check their audience and engagement, run outreach and track campaign content and brand mentions.
Best for: Vetting creators before you pay them
Pricing: Free with 15 credits a month; Core from €159/month (500 credits); Pro from €239/month (1,000 credits); Enterprise from €499/month. API from €199/month.
LinkedIn Thought Leader Ads
LinkedIn ad format that puts paid budget behind a person's post. LinkedIn says you can boost posts from employees, industry experts, customers or content creators, with their permission.
Best for: Pushing a creator post that is already working to more of your ICP
Pricing: Auction pricing; you set a bid and pay per billable event for your campaign objective. No published rate card.
Capturing who engaged with a creator post
This is the part OneGTM builds. After a creator posts, we pull everyone who reacted or commented, enrich them, score them against your ICP and route the good fits into outreach. The full tool list is in our guide to LinkedIn engagement scrapers.
Apify
OneGTM uses this
Marketplace of scrapers, including HarvestAPI's LinkedIn post reactions and comments actors, which return everyone who engaged with any public post URL, including a creator's post about you.
Best for: Pulling engagers from creator posts you do not own
Pricing: Post reactions from $1.50 per 1,000 results, lower on higher Apify plans. Apify free plan includes $5 of usage a month.
HeyReach
OneGTM uses this
LinkedIn outreach across many sender accounts with one inbox, an API and an MCP server. Imports the people who reacted to a post and puts them into a campaign.
Best for: Following up with ICP engagers from your team's accounts
Pricing: Growth $79 per sender per month ($64 billed yearly); Agency $999/month for 25 senders; Unlimited $2,999/month.
Prices are from each vendor's site as of October 2026 and change often, so check before you buy. This is an opinionated list, not a paid ranking. Some links are referral links that may earn us a credit; that never changes what you pay or who makes the list.
B2B influencer marketing agencies compared
| Tool | Best for | Starting price |
|---|---|---|
| Creator Authority | Larger B2B brands running LinkedIn creator programs with paid budget | Custom pricing |
| Creator Match | Tech brands that want to test with one pilot campaign | Custom pricing |
| Les Années Folles | Brands selling into Europe | Custom pricing |
| BrandRefer | Lead and sign-up campaigns using many micro-influencers | Custom pricing |
| Directive | B2B tech companies that want creators and paid media from one agency | Custom pricing |
| inBeat | Brands that want creator content they can reuse in paid ads | Custom pricing |
| Limelight | B2B SaaS teams running their own LinkedIn creator program | $599/month |
| Passionfroot | Teams that want creator discovery and payments in one place | Free to start |
| Favikon | Vetting creators before you pay them | Free; Core from €159/month |
| LinkedIn Thought Leader Ads | Pushing a creator post that is already working to more of your ICP | Auction, pay per result |
| Apify (OneGTM uses) | Pulling engagers from creator posts you do not own | From $1.50 per 1,000 |
| HeyReach (OneGTM uses) | Following up with ICP engagers from your team's accounts | $79/sender/month |
Starting prices as published by each vendor in October 2026.
Agency or platform
An agency brings a creator network, negotiates rates, writes briefs, chases posts and reports. That is worth paying for if nobody on your team has run creator deals before, or if you plan to work with dozens of creators at once.
A platform such as Limelight, Passionfroot or Favikon gives you the creator search and the workflow, and you do the relationship work. With five to ten creators a quarter and one marketer who owns it, a platform is usually enough.
How to pick B2B creators
Follower count is the wrong filter. A creator with 15,000 followers who are all RevOps leaders beats one with 200,000 followers who are mostly job seekers and other creators.
- Scrape the engagers on a creator's last ten posts and check what share match your ICP by title and company size.
- Read the comments. Real buyers ask questions; engagement pods leave one-word replies.
- Check whether the creator has posted about competitors, and when.
- Ask for past sponsored post results with their permission to share.
- Start with one post per creator before signing a series, and make sure the post discloses the paid relationship.
How to measure a LinkedIn creator campaign
Impressions and likes say the post was seen. They do not tell you whether the right people saw it. The measurement OneGTM uses starts from the people who engaged.
Pull every reaction and comment from the creator's post, enrich each person with company and role, and count how many fit your ICP. That number divided by what you paid is your real cost per qualified engager. Then send those people a short follow-up from a teammate's account and track meetings. The tools for each step are in our guides to engagement scrapers and buying signal tools.
- Give each creator a unique link and a unique offer so signups are attributable.
- Scrape engagers within a few days of each post.
- Report cost per ICP engager and meetings booked per creator, side by side.
- Put Thought Leader Ads behind the posts with the best ICP share.
When to get help measuring creator campaigns
OneGTM does not broker creator deals. We build the system around them: engager scraping on every sponsored post, enrichment and ICP scoring, and follow-up outreach that turns the right engagers into meetings.
If you are spending on creators and cannot say which ones produced pipeline, that is the gap we close. You own the data and the workflows.
- Your creator report shows impressions and nothing about who engaged.
- You cannot tell which creators reach your ICP before you pay them.
- Engagers from sponsored posts never get a follow-up.
- You want founder posts, creator posts and outbound feeding one list.
B2B influencer marketing agencies FAQ
What are the best B2B influencer marketing agencies?
How much does B2B influencer marketing cost?
How does LinkedIn influencer marketing work?
Can you run LinkedIn ads on an influencer's post?
How do you measure ROI from B2B influencer marketing?
Should I hire a B2B influencer agency or use a platform?
Do sponsored LinkedIn posts need to be disclosed?
Paying creators and not sure who their posts reached?
Get a creator campaign measurement review
Tell me what you're building. I reply the same day.
Pick a time
Nothing works? Write team@getaob.com and I'll find one.
Book a timeGrid not loading? Open the booking page
Systems we've built for
- Antimetal
- SuperDial
- Rubie
- Enata
- Coastal Recruiting
Rather do it the old way? team@getaob.com LinkedIn