Clay pricing (2026): plans, credits, and actions explained

Clay has four plans: Free ($0), Launch (from $167 a month), Growth (from $446 a month), and Enterprise (custom). Since March 11, 2026, you pay on two meters: Data Credits for data and Actions for platform usage. Here is how it works, what common jobs cost, and how to keep the bill down, from a Clay partner who builds in it daily.

By Garrett Wolfe, founder of OneGTM (Clay Artisan Solutions Partner). Updated September 22, 2026.

Key takeaways

Plans: Free $0, Launch from $167/mo, Growth from $446/mo, Enterprise custom (clay.com/pricing, September 22, 2026).
Since March 11, 2026: Data Credits pay for data, Actions pay for platform work.
Unused Data Credits roll over up to 2x on paid plans. Actions reset monthly.
Most overspend is table design: score before you enrich, and gate expensive columns.

How Clay pricing works in 2026

Since March 11, 2026, Clay charges on two meters instead of one. Data Credits buy data from Clay's marketplace of 150+ providers. Actions pay for using the platform: running enrichment steps, AI calls, HTTP API requests, CRM syncs, and exports. Every paid plan includes a monthly amount of each, and you can buy more.

Per clay.com/pricing, Data Credits start at about $0.05 each and Actions at under $0.01 each, both getting cheaper with volume. Failed lookups do not charge Data Credits, and neither does a provider you connect with your own API key, though the step still uses Actions.

Clay plans and prices

As listed on clay.com/pricing on September 22, 2026. Prices change, and the page shows annual billing (about 10% cheaper) by default, so check it before you budget.

Free: $0

500 Actions and 100 Data Credits a month. Unlimited seats and tables, waterfalls, Claygent, bring your own keys. Tables capped at 200 rows, no phone enrichment.

Launch: from $167/mo

15,000 Actions a month plus a Data Credit package. Adds phone enrichment, job change and signal tracking, email campaigns, custom functions, scheduled enrichment, and tables up to 50,000 rows.

Growth: from $446/mo

40,000 Actions a month plus a larger Data Credit package. Adds CRM auto-sync, data warehouse integration, HTTP API and webhooks, web intent signals, and priority support.

Enterprise: custom

Custom volumes, bulk enrichment of 50K+ records, SSO and role-based access, custom warehouse syncs, and a dedicated strategist.

What common Clay jobs cost

Rough per-record costs reported after the March 2026 change: enriching a person runs about 0.5 Data Credits, validating an email about 0.1, finding a work email about 0.2, and a phone number about 2. Every column that runs also uses Actions.

So for 1,000 contacts, a person enrichment plus a work email is roughly 700 Data Credits. Adding phone numbers for all 1,000 would add about 2,000 more, which is why phones are the first thing to put behind a filter. These are estimates, and provider prices inside Clay move, so run a small test table and read the credit log before scaling.

How to cut your Clay bill without losing pipeline

Most Clay overspend I see comes from table design, not the plan. What usually fixes it:

Score first, enrich later. Score accounts on cheap firmographic data, then only buy contact data for rows above a threshold. I use a 0 to 100 score and only pay for emails and phones on the top band.
Put conditions on expensive columns. Phones, AI research, and premium providers should only run when earlier columns say the row is worth it.
Order waterfalls cheapest first and stop at the first good result.
Bring your own keys for providers you already pay for, so you only spend Actions.
Stop accidental re-runs. Turn off auto-run on columns that do not need to refresh when a table changes.
Dedupe against your CRM before enriching, so you do not pay twice for the same person.

Is Clay worth it, or should you switch?

If Clay is producing pipeline and someone owns the tables, fixing table design is almost always cheaper than migrating. If you only use Clay for one simple job, or you have a technical GTM engineer, compare the options in Clay alternatives, compared by job, including Floqer, Bitscale, Apollo, and a code-first stack with Claude Code.

OneGTM is a Clay Artisan Solutions Partner. If you want a second opinion on your credit spend, a Clay consultant review usually pays for itself in the first month.

Clay pricing FAQ

How much does Clay cost?

As listed on clay.com/pricing on September 22, 2026: Free is $0, Launch starts at $167 per month, Growth starts at $446 per month, and Enterprise is custom. Annual billing saves about 10%. Your real cost depends on how many Actions and Data Credits you use, since both can be expanded on paid plans.

What changed in Clay's pricing in 2026?

On March 11, 2026, Clay split its single credit into two meters: Data Credits, which pay for data from Clay's marketplace providers, and Actions, which pay for using the platform (enrichment steps, AI calls, API requests, CRM syncs, exports). Data costs dropped sharply per lookup, while teams that bring their own API keys now pay for platform usage through Actions.

What is the difference between Clay Actions and Data Credits?

Data Credits buy data, such as a work email, phone number, or company record, from Clay's 150+ providers. Actions measure platform work, such as running a column, calling an API, or syncing to a CRM. If you use your own API key for a provider, you spend Actions but no Data Credits.

Do Clay credits roll over?

Per Clay's pricing page, unused Data Credits on Launch and Growth roll over and can build up to 2x the monthly amount. Actions reset every month and do not roll over.

Is there a free Clay plan?

Yes. The Free plan includes 500 Actions and 100 Data Credits a month, unlimited seats and tables, waterfalls, and Claygent, with tables capped at 200 rows and no phone enrichment.

Can I stay on my old Clay plan?

Clay let existing self-serve customers on Starter, Explorer, or Pro keep legacy pricing, with migration optional. Check your workspace billing page for what applies to your account.

How do I lower my Clay bill?

Score accounts before paying for contact data, run expensive columns only on rows that pass a filter, order waterfalls cheapest first, bring your own API keys where you already pay a provider, stop tables from re-running on edits, and dedupe against your CRM before enriching.

Is Clay worth the price?

For teams where Clay produces pipeline and someone owns the tables, usually yes. If you only use it for one simple job, or you have engineering capacity, a cheaper tool or a code-based stack may fit better. See Clay alternatives, compared by job.

Paying more for Clay than it returns in pipeline?

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