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HeyReach vs Expandi (2026): which LinkedIn automation tool should you run?

HeyReach vs Expandi is a choice between two cloud LinkedIn automation tools that send connection requests and messages for you without a browser extension. HeyReach is built to run many LinkedIn accounts as one pool, which is why agencies and outbound teams use it. Expandi is built around one account per seat, with richer sequences that mix in email steps and engagement-based targeting.

OneGTM runs LinkedIn outreach on HeyReach for itself and for clients, so read this knowing which one we picked. Below is what each costs on the vendors' own pricing pages, how the features compare, and who should pick which. Some links are referral links that may earn us a credit, which never changes what you pay.

By Garrett Wolfe, founder of OneGTM (Clay Artisan Solutions Partner) and former GTM engineer at Unify. Updated .

Key takeaways

  • For one LinkedIn account, the two cost about the same: HeyReach Growth $79/sender/month, Expandi Business $99/month or $79 billed annually.
  • HeyReach gets cheaper as you add accounts: Agency is $999/month and Unlimited $2,999/month for up to 300 senders.
  • HeyReach rotates sends across many accounts in one campaign and has an API, webhooks, and an MCP server.
  • Expandi suits a founder or small team running one or two accounts with mixed email and LinkedIn sequences.
  • OneGTM uses HeyReach and drives it from Claude Code through the MCP server.

HeyReach

HeyReach

OneGTM uses this

Cloud LinkedIn automation built for many senders: connection requests, messages, and InMails rotated across accounts, a unified inbox, and an API, webhooks, and MCP server for loading leads and campaigns. Integrates with Instantly and Smartlead.

Best for: Agencies and teams running several LinkedIn accounts

Pricing: Growth $79 per sender per month ($72 billed quarterly, $64 billed yearly); Agency $999/month ($800/month billed yearly); Unlimited $2,999/month ($2,399/month billed yearly) for up to 300 senders. 14-day free trial.

Expandi

Expandi

Cloud LinkedIn automation with a dedicated country-based IP per account, profile auto warmup, a sequence builder that mixes LinkedIn and email steps, and campaigns that target people who engaged with a post.

Best for: Founders and solo sellers running one account

Pricing: Business $99/month, or $79/month billed annually; Agency plan for 10+ seats through sales. 7-day free trial.

Also consider

Two other options that come up often. The full list is in LinkedIn automation tools.

Dripify

Cloud LinkedIn automation with drip campaigns, team management, and analytics, priced per user.

Best for: Small sales teams that want a cheaper per-seat tool

Pricing: Pro $79/user/month, or $59 billed annually; Advanced $99/user/month, or $79 billed annually; Enterprise custom. 7-day free trial.

lemlist

Email and LinkedIn sequencer with its own lead database. LinkedIn automation is on the Multichannel plan.

Best for: Teams that want email and LinkedIn in one sequencer

Pricing: Email $69/month ($55 billed yearly, no LinkedIn); Multichannel $109/month ($87 billed yearly). Enterprise custom. 14-day free trial.

Prices are from each vendor's site as of October 2026 and change often, so check before you buy. This is an opinionated list, not a paid ranking. Some links are referral links that may earn us a credit; that never changes what you pay or who makes the list.

HeyReach vs Expandi at a glance

ToolBest forStarting price
HeyReach (OneGTM uses)Agencies and teams running several LinkedIn accounts$79/sender/month
ExpandiFounders and solo sellers running one account$99/month
DripifySmall sales teams that want a cheaper per-seat toolPro $59/user/month billed annually
lemlistTeams that want email and LinkedIn in one sequencerMultichannel $109/month

Starting prices as published by each vendor in October 2026.

HeyReach vs Expandi pricing compared

Both charge per LinkedIn account at the entry level. The difference shows up once you run more than a handful of accounts, because HeyReach has flat plans for large sender pools and Expandi sends you to sales.

  • One account: HeyReach Growth $79/month ($64 billed yearly) vs Expandi Business $99/month ($79 billed annually).
  • Five accounts: HeyReach Growth is $395/month ($320 billed yearly). Expandi Business is $495/month, or $395 billed annually, if bought as five seats.
  • Agency scale: HeyReach Agency is $999/month ($800 billed yearly) with whitelabel and done-for-you onboarding. Expandi Agency is for 10+ seats and priced through sales.
  • Large pools: HeyReach Unlimited is $2,999/month for up to 300 senders. Expandi publishes no equivalent.
  • Extras: HeyReach Growth includes 100 enrichment credits per sender. Both need you to supply the LinkedIn accounts; see LinkedIn account rental if you need more.

Features compared

  • Multi-account sending: HeyReach rotates one campaign across many LinkedIn accounts and balances limits per account. Expandi runs campaigns per account.
  • Inbox: HeyReach has a unified inbox across every sender. Expandi has conversation tags and notes, with central inbox management on Agency.
  • Account safety: both are cloud tools that send from a server, not your browser. Expandi gives each account a dedicated country-based IP and auto warmup. HeyReach lets Agency users bring their own proxies.
  • Sequences: Expandi's sequence builder mixes LinkedIn and email steps and can target people who engaged with a post. HeyReach sequences cover connection requests, messages, InMails, and profile actions, and hand email off to Instantly or Smartlead.
  • API: HeyReach has an API, webhooks, and an MCP server on Growth. Expandi lists integrations but its pricing page does not mention an API.
  • Agency features: both offer white-label. HeyReach includes it on Agency at a published price; Expandi includes it on its sales-priced Agency plan.
  • Free trial: HeyReach 14 days with up to 3 LinkedIn accounts; Expandi 7 days with all features.

Who should pick HeyReach

  • Agencies and outbound teams running three or more LinkedIn accounts.
  • Teams that want one inbox for every sender, so replies do not get missed.
  • Anyone loading leads and building campaigns from code or Claude Code through the API and MCP server.
  • Teams already sending email on Instantly or Smartlead who want LinkedIn tied to the same lead list.

Who should pick Expandi

  • A founder or seller running outreach from their own single LinkedIn profile.
  • Teams that want email steps inside the LinkedIn sequence instead of in a separate sender.
  • Sellers who prospect from post engagement and want that built into campaigns.
  • Anyone who wants a dedicated country-based IP per account without managing proxies.

Migrating from Expandi to HeyReach (or back)

The LinkedIn accounts are yours, so a move means disconnecting them from one tool and connecting them to the other. The thing to protect is the account. LinkedIn notices sudden jumps in activity from a new location.

  • Export leads, campaign status, and conversation history from the old tool.
  • Let active sequences finish, or pause them and note where each lead stopped.
  • Connect accounts to the new tool one at a time and start at low daily limits for the first week.
  • Rebuild sequences and exclude anyone already contacted, so nobody gets the same first message twice.
  • Cancel the old tool only once every account is sending normally in the new one.

The verdict

If you run more than two LinkedIn accounts, pick HeyReach. Rotating one campaign across many senders, one inbox for all of them, and published pricing that drops as you scale are what multi-account outreach needs. The API and MCP server are why OneGTM can load leads and build campaigns from Claude Code instead of by hand.

If you are a founder running outreach from your own profile, Expandi is a fair pick. Its sequences are richer for one account, the email steps save you a second tool, and the price on annual billing matches HeyReach's monthly rate.

Either way, results depend on the list and the message. Automation sends whatever you give it, faster.

When to get help with LinkedIn outreach

Connecting accounts to a tool is quick. The work is picking who to target, writing messages people answer, keeping accounts safe, and tying LinkedIn to email so the same lead does not get hit twice. OneGTM builds that on HeyReach and Instantly, in your own accounts. For Coastal Recruiting, accepted candidate intros went from 72 to 340 a month, a 4.7x increase.

  • Your LinkedIn acceptance or reply rates are dropping.
  • You run several sender accounts and replies are getting lost.
  • You want LinkedIn and cold email working from one lead list.

Book a call

HeyReach vs Expandi FAQ

Is HeyReach better than Expandi?
For teams and agencies running several LinkedIn accounts, yes: it rotates campaigns across senders, has one inbox for all of them, and has an API and MCP server. For a founder running one account, Expandi is a fair alternative with richer single-account sequences. OneGTM uses HeyReach.
Is HeyReach cheaper than Expandi?
On monthly billing, yes: HeyReach Growth is $79 per sender per month and Expandi Business is $99. On annual billing Expandi drops to $79 and HeyReach to $64. At agency scale HeyReach publishes flat plans at $999 and $2,999 a month, while Expandi prices 10+ seats through sales.
HeyReach vs Expandi: which is safer for my LinkedIn account?
Both run in the cloud rather than in your browser. Expandi gives each account a dedicated country-based IP and auto warmup, and HeyReach lets agencies bring their own proxies. Safety depends most on keeping daily limits modest and ramping new accounts slowly.
Can Expandi send email as well as LinkedIn messages?
Yes. Expandi sequences can include email steps alongside connection requests and messages. HeyReach handles LinkedIn and integrates with Instantly and Smartlead for email.
Does HeyReach have an API?
Yes. HeyReach includes an API, webhooks, and an MCP server on the Growth plan, so you can load leads, create campaigns, and read replies from code or AI agents such as Claude Code.
Which is better for agencies, HeyReach or Expandi?
HeyReach. Its Agency plan is a published $999 a month with whitelabel, bring-your-own proxies, and done-for-you onboarding, and Unlimited covers up to 300 senders. Expandi's Agency plan starts at 10 seats and is priced through sales.

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