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Funding data for sales (2026): the sources we use, and how to turn a new round into a meeting

Funding data is the record of which companies raised money, how much, at what stage, from whom, and when. For sales it is a timing signal. A company that closed a Series A two weeks ago has new cash, a board that wants growth, and a hiring plan it has to execute in the next twelve months. Budgets that were frozen last quarter are open now.

Below is how OneGTM pulls funding data, then the startup databases, investor-grade platforms, and free sources worth knowing, with what each vendor publishes about price. For the wider set of triggers, see buying signal tools.

By Garrett Wolfe, founder of OneGTM (Clay Artisan Solutions Partner) and former GTM engineer at Unify. Updated .

Key takeaways

  • We filter by round with Blitz and run a weekly funding monitor and a fundraise play in Deepline.
  • Crunchbase is the cheap self-serve default. PitchBook, CB Insights, and Harmonic are sold through sales.
  • SEC Form D filings are free and often appear before the press release.
  • Work rounds inside a 14 to 60 day window. After that every vendor in your space has already emailed them.
  • Skip the congratulations line. Write about what the money is for, which the job posts usually tell you.

Where OneGTM gets funding data

A weekly funding monitor runs in Deepline. It reads new rounds from a funding feed built in Clay, drops anything outside the ICP, Seed to Series C, or our target countries, classifies each company with a model, and hands the keepers to a fundraise play that finds the founder and the senior GTM leaders and loads them into Instantly. Blitz funding filters cover stage targeting when we build a list from scratch.

Blitz

OneGTM uses this

People, company, and job posting API with company filters for total funding, last round type, year and amount, and lead investors. Funding works as a filter, so you tag rows by running one query per round or investor bucket.

Best for: Building a list of companies by stage without a second provider

Pricing: Start $99/month with 200,000 records fair use; Scale $499/month with 5,000,000; Build Your Infra from $999/month. 1,000 free records, no card.

Deepline

OneGTM uses this

GTM data platform where signal plays run on a schedule. Our funding monitor and fundraise play run here: read new rounds, gate them on ICP and stage, find the buyers, find and verify emails, write one line per lead, and push to the sequencer. Its provider list also covers Crunchbase, Dealroom, PitchBook, and CB Insights data.

Best for: Turning new rounds into routed, sequenced leads every week

Pricing: Pay as you go at $0.10 per credit with no platform fee.

Clay

OneGTM has used this

Enrichment spreadsheet with a funding signal you can point at a list or a search. We have used a Clay workbook as the raw feed of newly funded companies that our Deepline monitor reads each week.

Best for: Teams already building lists in Clay

Pricing: Free plan without signals. Launch $167/month billed annually ($185 monthly). Growth $446/month billed annually ($495 monthly). Enterprise custom.

Startup databases and funding feeds

These track rounds, investors, and company profiles and sell seats, alerts, and API access. Coverage is strongest for venture-backed tech companies in the US and Europe.

Crunchbase

The best-known startup database, with funding rounds, investors, acquisitions, and saved-search alerts on new rounds. API and bulk data sit on separate data plans.

Best for: Cheap self-serve search and alerts on new rounds

Pricing: Pro $49/month billed annually or $99 billed monthly. Business from $199/month billed annually. API and bulk delivery on custom data plans.

Dealroom

Startup and venture database with strong European coverage, used by investors, governments, and corporate development teams. The API is an add-on priced by call volume.

Best for: Funding data on European startups

Pricing: Premium EUR 250 and Premium Plus EUR 325 per seat per month, billed annually. Enterprise (20+ seats) custom. API priced by call volume on top of a plan.

Harmonic

Startup discovery platform tracking 30M+ companies and 190M+ people for funding, hiring, headcount, and launch signals. Sold as console seats, API access, or bulk data to your warehouse.

Best for: Finding startups early, before or right after their first round

Pricing: Custom pricing; each plan has a get pricing form.

Tracxn

Private company database covering 8.4M+ companies and 2M+ funding rounds, with sector taxonomies and deal flow tracking.

Best for: Sector-by-sector views of who raised

Pricing: Lite free, with usage limits and no exports, reports, or alerts. Premium and data packs through sales.

Crustdata

People and company data API with funding, headcount, and hiring signals, plus watchers that alert when a company you track hits a new event.

Best for: Developers combining funding with headcount growth

Pricing: Credit-based. New accounts get $20 in free credits. Real-time API and Enterprise plans start at four figures a month.

Investor-grade private market data

Built for VCs, private equity, and banks. Deeper on valuations, cap tables, and deal terms than a seller needs, and priced for those buyers.

PitchBook

Private and public market data on companies, deals, investors, funds, and valuations, with an API and data feeds for enterprise accounts.

Best for: Finance teams that also sell into portfolio companies

Pricing: Custom pricing; contact sales.

CB Insights

Market intelligence terminal with company, funding, and market maps, sold per seat or as data through an API, feeds, MCP, and warehouse shares.

Best for: Strategy and corporate development teams

Pricing: Custom pricing; request pricing for Terminal seats or Data Solutions.

Free and build-your-own sources

Regulatory filings and scrapers cost little and fill gaps the databases miss, at the price of more cleaning.

SEC Form D (EDGAR)

US companies raising under Regulation D file a Form D notice with the SEC. EDGAR full-text search filters by form type, and the SEC publishes Form D data sets in bulk. Filings often land before the announcement.

Best for: Catching US rounds early, including ones never announced

Pricing: Free.

Apify Crunchbase scrapers

Scraping platform with community actors for Crunchbase. One popular actor returns company profiles and funding round rows and has a monitor mode that returns only rounds new since the last run. We use Apify for other scraping jobs.

Best for: Pulling funding rounds without a Crunchbase data plan

Pricing: Crunchbase Scraper by memo23: $8.00 per 1,000 results plus a $0.002 start charge per run. Apify free plan includes $5 of usage a month; Starter $19/month.

Prices are from each vendor's site as of October 2026 and change often, so check before you buy. This is an opinionated list, not a paid ranking. Some links are referral links that may earn us a credit; that never changes what you pay or who makes the list.

Funding data sources compared

ToolBest forStarting price
Blitz (OneGTM uses)Building a list of companies by stage without a second providerFrom $99/month
Deepline (OneGTM uses)Turning new rounds into routed, sequenced leads every week$0.10/credit, no platform fee
ClayTeams already building lists in ClayLaunch $167/month billed annually
CrunchbaseCheap self-serve search and alerts on new roundsPro $49/month billed annually
DealroomFunding data on European startupsEUR 250/seat/month billed annually
HarmonicFinding startups early, before or right after their first roundCustom pricing
TracxnSector-by-sector views of who raisedFree Lite; Premium custom
CrustdataDevelopers combining funding with headcount growth$20 free credits; usage-based
PitchBookFinance teams that also sell into portfolio companiesCustom pricing
CB InsightsStrategy and corporate development teamsCustom pricing
SEC Form D (EDGAR)Catching US rounds early, including ones never announcedFree
Apify Crunchbase scrapersPulling funding rounds without a Crunchbase data planFrom $8 per 1,000 rows

Starting prices as published by each vendor in October 2026.

What a funding round tells a seller

A round is a budget event. The company has new money, a plan it sold to investors, and pressure to show progress before the next raise. Most of that plan is hiring, so the round usually comes with a wave of job posts a few weeks later.

The stage changes what they buy. A seed company buys what the founders can run themselves. A Series A company hires its first sales and marketing leaders, who arrive with a mandate to build a stack. A Series B or C company is replacing tools it outgrew. Match your offer to the stage, or skip stages where you lose.

  • Round type and date: the timing.
  • Amount relative to stage: a large round means faster hiring.
  • Lead investor: some firms push portfolio companies toward specific tools.
  • Use of funds in the announcement: the plan, in their own words.
  • Open roles after the round: where the money is going. See job posting data.

Where funding data goes wrong

Every database depends on announcements, filings, and investor reports, so coverage drops outside venture-backed tech and outside the US and Europe. Dates drift too: one source records the close, another the press release a month later.

Form D helps in the US because the filing is required, but it lists the issuer's legal name, which often differs from the brand, and it does not always say which round it is. Resolve every company to a domain before you enrich it, or you pay to find people at the wrong company.

  • Resolve each company to one domain and one LinkedIn page before anything else.
  • Dedupe against companies you have already surfaced, since weekly windows overlap.
  • Drop your competitors, your customers, and anyone on a do-not-contact list early.
  • Store the round date you trust and work from it, not from the date the row appeared.

How to use funding data in outbound

Every vendor in your category gets the same alert and sends the same congratulations email. Write about what the round is for instead. The announcement and the new job posts tell you the plan, and your email should connect your product to that plan.

Here is the play we run. Each week, pull rounds from the last 14 days. Gate on ICP, stage (Seed to Series C), and country. For each company, find the founder and the two most senior GTM leaders, because at a seed company the founder is the buyer and at Series B it is the VP. Find and verify emails, write one line per lead that references the round and the hires it is funding, and load them into a sequence. Keep the account workable for 60 days, then let it go.

  • Window: work rounds from day 3 to day 60. The first days are crowded with investor and press noise.
  • Who: founder or CEO plus the senior leaders of the function you sell to.
  • First line: the plan, such as the five sales roles they just posted, never the amount alone.
  • Offer: help them hit the plan faster, sized to their stage.
  • Route: send replies to the same owner as any warm lead, with the round attached to the CRM record.

When to get help with funding signals

Finding new rounds is cheap. The work is resolving each company, gating it against your ICP, finding the right buyer at each stage, and writing a line that is better than congratulations.

OneGTM builds funding plays on Blitz and Deepline that find the rounds, score the account, find and verify the buyers, and push them to Instantly or HeyReach every week. You own the data and the workflows.

  • You get funding alerts but nobody acts on them.
  • Your funding list is full of companies outside your ICP or at the wrong stage.
  • You want new rounds to start sequences without a rep pulling lists.
  • You are deciding between a Crunchbase plan and a PitchBook contract.

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Funding data FAQ

What is the best funding data source for sales teams?
Crunchbase is the usual starting point because it is self-serve and cheap. Dealroom is stronger in Europe, Harmonic finds startups earliest, and PitchBook and CB Insights are deepest but sold through sales. OneGTM uses Blitz funding filters for list building and a Deepline funding monitor for new rounds each week.
How much does funding data cost?
SEC Form D filings are free, Tracxn has a free Lite plan, Crunchbase Pro is $49 a month billed annually, and Dealroom starts at EUR 250 per seat per month billed annually. Apify Crunchbase scrapers run from $8 per 1,000 rows. PitchBook, CB Insights, and Harmonic use custom pricing.
Is there free funding data?
Yes. SEC EDGAR is free and lists Form D filings from US companies raising under Regulation D, often before the press release. Tracxn's Lite plan is free with limits, and Google News and funding news RSS feeds cost nothing if you are willing to clean the results.
When should I contact a company after it raises money?
Inside the first 60 days, ideally after the first few days of press and investor noise. By then the hiring plan is public through job posts, and you can write about what the money is for. After two to three months most of the budget decisions are made.
Who should I contact at a recently funded company?
At a seed company, contact the founder or CEO, who is usually the buyer. From Series A onward, contact the senior leader of the function you sell to, such as the VP of Sales or Head of Marketing, and include the founder at smaller companies. Blitz and Crustdata can find them by title.
What is SEC Form D and why does it matter for sales?
Form D is the notice US companies file with the SEC when they raise money under Regulation D. It is public on EDGAR and free to search, so it catches rounds that are never announced and some that are announced weeks later. Match the legal name to the company's domain before you use it.
Is funding data a good buying signal on its own?
It is a good timing signal and a weak fit signal. Pair it with your ICP and a second signal such as job posts or tech stack, so you contact funded companies that have the problem you solve. Our buying signal tools page covers how to stack signals.

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