Operatix review: services, focus, and alternatives

Operatix provides outsourced sales development teams for B2B software vendors. Its service lines are outbound sales development, inbound lead qualification, marketing acceleration services, channel acceleration services and sales recruitment. Its homepage says its client portfolio is entirely B2B software vendors and that SDRs are organized into vertical pods covering cybersecurity, big data and analytics, infrastructure, cloud, fintech, martech, HR tech, DevOps and IoT. It sells in 22 languages across North America, LATAM, EMEA and APAC, and publishes a free SDR Handbook on recruitment, training and metrics. memoryBlue acquired Operatix in 2023, and its contact page now sits on memoryBlue's site.

Operatix is built only for B2B software vendors, especially in cybersecurity, data, cloud, infrastructure, DevOps and other technical categories. Its offices in London, California, Texas and Singapore and 22 selling languages make it most relevant to vendors entering new regions or covering EMEA and APAC without local hires. Its channel acceleration offer also suits software firms that sell through resellers and partners.

Its homepage says SDRs work in vertical pods by software category, so reps specialize in one buyer type such as security or data. Coverage spans North America, LATAM, EMEA and APAC in 22 languages from four offices. Beyond outbound, it qualifies inbound leads, runs marketing follow-up programs and works channel partners. Its SDR Handbook describes its approach to recruiting, training and metrics. The site gives little detail on onboarding time or the tools reps use, and its pricing page is an ROI calculator rather than a rate card.

Its about page says Operatix was founded in 2012 and lists Aurelien Mottier as co-founder and CEO; memoryBlue's site says he became President after the 2023 acquisition. Offices are in London, California, Texas and Singapore. The site does not name a headquarters.

These are Operatix's own claims from its website. We have not verified them independently.

Prices are not published. Its pricing page is an ROI calculator that estimates program cost using an assumed $700 per sales-accepted lead, but it does not say this is the actual rate. Contract terms are not stated, and quotes come through a contact form on memoryBlue's site.

Strengths, based on what its site publishes:

Trade-offs to weigh:

Outsourced SDR firms rent you trained reps, usually with cold calling at the center, and are measured on booked appointments. The real differences are whether reps are dedicated or shared, onshore or offshore, how long the minimum term is, and who owns the data and call recordings when the contract ends. Ask how a qualified appointment is defined before you compare prices.

Operatix fits software vendors who want SDRs specialized in a technical category and coverage in several regions or languages. Since memoryBlue acquired it in 2023, ask which company you contract with, whose reps staff the account and whether terms differ from memoryBlue's. Ask for real pricing, since the calculator's $700 per lead figure is only an estimate, and for recent case study numbers, which did not display on its homepage. Non-software companies are outside its stated focus.

OneGTM wrote this profile and competes in the same market, so weigh the comparison with that in mind. The facts about Operatix come from its own website.