Apollo pricing in 2026: every plan and what credits cost

Apollo costs $0 on Free, $49 to $119 per seat per month on annual billing, and $59 to $99 per seat per month on monthly billing. Apollo labels annual billing "save 20%". The real gap is about 17% on Basic and 20% on Professional.

For a year, one Basic seat costs $588 on annual billing or $708 paying monthly. One Professional seat is $948 annually or $1,188 monthly. Organization starts at $4,284 a year, because the minimum is three seats at $119.

Your bill grows with seats, and with credits if your team burns through the pool. If you are weighing Apollo against the other big database, Apollo vs ZoomInfo compares the two side by side.

As listed on apollo.io/pricing on November 8, 2026. The page opens on annual billing; flip the toggle to see the monthly prices. Prices exclude tax.

Apollo still shows monthly prices on its pricing page: click "Monthly billing" at the top and Basic reads $59 and Professional $99 per seat. Annual is $49 and $79, paid for the year upfront.

The credits are the same over a year, they just arrive differently. Annual seats get the full year of credits on day one (30,000 on Basic). Monthly seats get a twelfth each month (2,500 on Basic), and unused credits expire at the end of each cycle either way.

The terms differ more than the price. Monthly is cancel anytime. Annual is a 12-month commitment: you can move from monthly to annual at any point with what you paid prorated, but going from annual back to monthly means waiting for the annual term to end. Downgrades take effect right away with no refund for the unused time.

Credits are Apollo's currency for data. Per its pricing page, revealing an email costs 1 credit, a phone number 8, enriching a record 1 to 8 depending on the fields, an AI research run 1, and the US dialer 1 credit per 30 seconds. International dialing varies by region.

Credits are pooled across the team and granted at the start of each billing cycle, so one heavy user can drain everyone's balance. Admins can set per-user caps under team settings, and usage by user and type is under Settings, Credit usage.

Rough unit cost: a Basic seat on annual billing is $588 for 30,000 credits, about 2 cents a credit, so an email works out near 2 cents and a phone number near 16 cents if you use the whole allotment. Teams that use a fraction of their credits pay a lot more per contact than that.

Extra credits are bought in the app under Settings, Manage Subscription, Customize Credits. The public pricing page does not list add-on credit prices. Add-on credits are charged right away, renew every cycle until you slide them back to zero, and expire with the cycle like plan credits.

Start on monthly billing for one or two cycles to learn your real credit burn, then move to annual once you know the seat count. Moving to annual mid-cycle credits what you already paid.

Buy seats only for the people who prospect and send. Score accounts before you reveal anything, so the email and phone credits go to accounts you will actually work. And if your volume is high, ask sales about Organization or a custom plan, since that is where room to negotiate starts.

Apollo publishes its prices and sells month to month. ZoomInfo does neither: it quotes on a sales call and sells annual contracts, with a median around $33,500 a year in Vendr's buyer data. ZoomInfo pricing covers what is known about its plans and contracts.

For a small team, Apollo is almost always cheaper. Whether its data covers your market is the real question, and a free sample list answers it faster than a pricing page. Apollo alternatives covers what to use if it does not, and sales intelligence tools lists the wider field with current prices. For the per-credit economics of a waterfall instead of a single database, see Clay pricing.