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C17 Lab review: services, focus, and alternatives

C17 Lab appears in our GTM engineering agency landscape as a GTM engineering and outbound agency: RevOps and GTM engineering firm building automated sales workflows.

Facts below come from C17 Lab's website, checked October 2026. Something out of date? Email team@getaob.com.

What C17 Lab does

C17 Lab's website leads with outbound appointment setting across cold email, calling, and LinkedIn, priced per qualified meeting.

  • Cold email and LinkedIn outreach
  • Cold and warm calling
  • Appointment setting and SDR services

Who C17 Lab fits

B2B companies with $2M+ in revenue, $20K+ customer lifetime value, and a target market of 30,000+ companies, per its criteria.

  • Pricing on its site is pay per qualified meeting, $350 to $700 per booked and held call, with no retainer.
  • It offers a free pilot campaign and a six-month engagement with an in-house handoff.
  • Its listed address is in Hallandale Beach, Florida.

How C17 Lab compares

GTM engineering and outbound agencies differ mostly in who owns the system afterward. Some run outbound for you as a managed service, others build the data, signal, and routing layer inside your own CRM and tools and hand it over. Ask which model you are buying, what you keep if you stop paying, and how results are measured.

C17 Lab's pay-per-meeting model shifts risk to the agency, which is rare in this category.