--- title: "Best B2B Paid Media Agencies (2026): 10 Compared" description: "B2B paid media agencies for LinkedIn, Google, and paid social: Refine Labs, Directive, Hey Digital, SaaS Hero, B2Linked and more, with published fees." url: https://getaob.com/paid-media-agencies --- # Best B2B paid media agencies (2026): LinkedIn, Google, and paid social for B2B SaaS B2B paid media agencies run LinkedIn ads, Google ads, and paid social for software and services companies, and get judged on pipeline instead of clicks. The good ones set up conversion tracking into your CRM, build the audiences, make the creative, and report on which campaigns produced opportunities. OneGTM is not a paid media agency. We build outbound and signal-based systems, and we list the agencies below because paid and outbound work best when they hit the same accounts. Several of them publish their fees, which we quote from their own sites. If you want paid, outbound, and content planned together, see our [demand generation agency](https://getaob.com/demand-generation-agency) page. By [Garrett Wolfe](https://garrettawolfe.com), founder of OneGTM (Clay Artisan Solutions Partner) and former GTM engineer at Unify. Updated October 26, 2026. Key takeaways - Published management fees start around $3,000 a month for LinkedIn-only work and run past $14,000 a month for full-funnel programs. - B2Linked and Impactable specialize in LinkedIn ads; Hey Digital, SaaS Hero, and GrowthSpree run multi-channel paid for B2B SaaS. - Refine Labs, Directive, Kalungi, Powered by Search, and Konstruct sell paid as part of a broader demand gen program. - Ask how they report pipeline from the CRM, who owns the ad accounts, and what the minimum term is. - Paid ads and outbound do better aimed at one account list than run as separate programs. ## B2B SaaS paid media specialists These agencies run paid search and paid social across Google, LinkedIn, Meta, and Reddit, mostly for software companies. They are the right call when paid is your main channel and you need a team running it every week. ### [SaaS Hero](https://www.saashero.net/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) Paid search and social agency for SaaS and B2B with landing page design, ad creative, conversion tracking, and revenue reporting built into your CRM. All ad channels are included in one retainer. **Best for:** SaaS teams that want published, spend-based fees **Pricing:** Growth Team retainers from $4,500 per month (up to $10K ad spend) to $15,000 per month ($200K+ spend); with creative from $6,000 to $18,000. 3-month term, no setup fee. Creative add-ons priced per asset. ### [Hey Digital](https://www.heydigital.co/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) Performance agency that works only with B2B SaaS, running Google, LinkedIn, Meta, YouTube, Reddit, and Bing ads plus creative, landing pages, and ABM. Says it has worked with 200+ SaaS companies. **Best for:** SaaS companies that want a SaaS-only paid team **Pricing:** Custom retainers; pricing by call. ### [GrowthSpree](https://www.growthspreeofficial.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) B2B SaaS agency running Google, LinkedIn, Meta, Reddit, Capterra, and G2 ads, plus ABM and answer engine content, with results measured against CRM pipeline. **Best for:** Teams that want review-site and AI search ads alongside paid social **Pricing:** Custom retainers. Flat monthly fee, month to month. ## Full-funnel demand gen agencies These sell paid media as one part of a larger program that can include positioning, content, SEO, RevOps, and creative. They fit companies that want one partner owning the whole marketing engine, and they cost more. ### [Refine Labs](https://www.refinelabs.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) B2B demand gen agency for Series B and later tech companies, running paid media on LinkedIn, Google, YouTube, Meta, CTV, and OOH with in-house creative and pipeline-based measurement. **Best for:** Funded tech companies rebuilding demand gen around pipeline **Pricing:** Paid media management from $14,000 per month; full-service demand and media from $26,000 per month (6-month minimum); creative-only from $5,000 per month; six-week diagnostic from $35,000. ### [Directive](https://directiveconsulting.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) B2B marketing agency, founded in 2013, with performance, commerce, and communications divisions covering paid media, paid social, programmatic, SEO, content, and RevOps for technology, industrial, and services companies. **Best for:** Larger B2B companies wanting paid and search under one roof **Pricing:** Custom retainers; contact sales. ### [Kalungi](https://www.kalungi.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) B2B SaaS marketing agency offering CMO-as-a-service plus paid media, ABM, HubSpot, content, and web as a full-service team, a guided model, or self-serve playbooks. Full service is aimed at $5M to $10M ARR. **Best for:** SaaS companies without a marketing leader yet **Pricing:** Custom retainers; pay-per-performance available on full service. ### [Powered by Search](https://www.poweredbysearch.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) B2B SaaS marketing agency running paid search, paid social, SEO, ABM, and HubSpot RevOps, focused on demo and pipeline volume. Says it has worked with 200+ B2B companies. **Best for:** SaaS teams that want paid and SEO from one agency **Pricing:** Custom retainers; free marketing plan on request. ### [Konstruct Digital](https://konstructdigital.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) B2B agency for complex products and long sales cycles, running Google Ads, LinkedIn Ads, ABM, programmatic, SEO, and HubSpot for manufacturing, industrial, logistics, life sciences, and industrial software companies. **Best for:** Industrial and technical B2B companies **Pricing:** Custom retainers; proposal on request. Comparing agencies? Tell me what you need built and I'll scope it on a call. The person on that call is the person who builds it. Book a call with Garrett ## LinkedIn ads specialists LinkedIn is the most expensive ad platform most B2B teams use and the easiest to waste money on. A specialist knows the targeting, bidding, and thought leader ad formats well enough to justify the fee. ### [B2Linked](https://b2linked.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) LinkedIn ads only, run by founder AJ Wilcox with a team of about 12. Also sells thought leader ad and video ad programs, audits, and a course community. **Best for:** Teams that spend most of their paid budget on LinkedIn **Pricing:** Account management $3,000 per month under $15K spend, or 20% to 6% of spend above it, plus $1,000 setup and a 3-month contract. Audit $2,000; consulting $450 per hour. ### [Impactable](https://impactable.com/?utm_source=onegtm&utm_medium=referral&utm_campaign=paid-media-agencies) LinkedIn-centered B2B demand agency that also runs paid search, Meta, programmatic, and outreach, with service tiers for new and scaling LinkedIn accounts. **Best for:** LinkedIn-first programs with search and retargeting alongside **Pricing:** LinkedIn ads management Core from $3,000 per month (up to $15K spend), Growth from $4,500, Scale $6,000 to $12,000. Demand Engine from $1,750 per month plus $1,500 setup. Channel Check $499. Prices are from each vendor's site as of October 2026 and change often, so check before you buy. This is an opinionated list, not a paid ranking. Some links are referral links that may earn us a credit; that never changes what you pay or who makes the list. ## B2B paid media agencies compared | Tool | Best for | Starting price | | --- | --- | --- | | SaaS Hero | SaaS teams that want published, spend-based fees | From $4,500/month | | Hey Digital | SaaS companies that want a SaaS-only paid team | Custom retainers | | GrowthSpree | Teams that want review-site and AI search ads alongside paid social | Custom retainers | | Refine Labs | Funded tech companies rebuilding demand gen around pipeline | From $14,000/month | | Directive | Larger B2B companies wanting paid and search under one roof | Custom retainers | | Kalungi | SaaS companies without a marketing leader yet | Custom retainers | | Powered by Search | SaaS teams that want paid and SEO from one agency | Custom retainers | | Konstruct Digital | Industrial and technical B2B companies | Custom retainers | | B2Linked | Teams that spend most of their paid budget on LinkedIn | From $3,000/month | | Impactable | LinkedIn-first programs with search and retargeting alongside | From $3,000/month | Starting prices as published by each vendor in October 2026. ## How to choose a B2B paid media agency Pick on the channel first. If most of your budget goes to LinkedIn, a LinkedIn specialist will usually beat a generalist. If you need Google, LinkedIn, and Meta run together, pick a multi-channel SaaS shop. If you also need positioning, content, and a marketing leader, a full-funnel agency fits better, at a higher fee. Then ask how they prove results. Any agency can report clicks and form fills. You want one that reports opportunities and pipeline from your CRM, by campaign. - Who owns the ad accounts and the creative files if you leave? - How do they track a click through to an opportunity in your CRM? - What is the fee model: flat, tiered by spend, or a percentage of spend? - What is the minimum term, and what happens in the first 90 days? - Who on their team will actually run your account each week? ## What a B2B paid media agency costs Fees come in three shapes. Flat retainers, like GrowthSpree's month-to-month fee. Spend-tiered retainers, like SaaS Hero's $4,500 to $15,000 per month by ad budget. And percentage of spend, like B2Linked's 20% down to 6% above $15K a month. Most add a setup fee and a 3 to 6 month minimum. Budget for media on top. LinkedIn clicks are expensive, so a test usually needs several thousand dollars a month in spend before you can judge it. Full-funnel programs such as Refine Labs start at $14,000 a month in fees alone. ## Paid media and outbound on the same accounts Paid ads warm up an account. Outbound books the meeting. Running them on one target account list means the buyer has seen your ads before the first email lands, and the ads keep running while the sequence plays out. OneGTM does the outbound half: building the account and contact list, finding [buying signals](https://getaob.com/buying-signal-tools), and running [email](https://getaob.com/cold-email-software) and LinkedIn sequences. The same enriched list can be uploaded as a matched audience for your paid agency, so both channels target the same buyers. See our [outbound agency](https://getaob.com/outbound-agency) page for how that works. - Build one account list and share it with the paid agency and the outbound team. - Upload enriched contacts as LinkedIn and Google matched audiences. - Retarget website visitors with ads and send the identified ones to outbound. - Report pipeline by account, so both channels get credit where they touched the deal. ## When to get help alongside your paid agency A paid agency fills the top of the funnel with ad impressions and clicks. Many accounts that see the ads never fill out a form. Outbound reaches those accounts directly. OneGTM builds the outbound and signal side: account lists, enrichment, signal-based sequences, and matched audience files your paid agency can use. We do not run ads. - Your ads get engagement from target accounts but few demo requests. - Your paid agency and SDR team target different account lists. - You want website visitors and ad engagers followed up by email and LinkedIn. - You need cleaner audience lists for LinkedIn and Google matched audiences. Book a call ## B2B paid media agencies FAQ ### What are the best B2B paid media agencies? For LinkedIn ads, B2Linked and Impactable are specialists. For multi-channel paid across Google, LinkedIn, and Meta for SaaS, Hey Digital, SaaS Hero, and GrowthSpree are well known. For full-funnel demand gen that includes paid, Refine Labs, Directive, Kalungi, Powered by Search, and Konstruct Digital. ### How much does a B2B paid media agency cost? Published fees start around $3,000 a month for LinkedIn ads management at B2Linked and Impactable. SaaS Hero charges $4,500 to $15,000 a month depending on ad spend. Refine Labs starts at $14,000 a month for paid media management. Ad spend is billed separately on top of the fee. ### What is the best LinkedIn ads agency for B2B? B2Linked runs only LinkedIn ads and publishes its pricing, starting at $3,000 a month plus a $1,000 setup fee. Impactable is LinkedIn-centered and also runs search and retargeting, starting at $3,000 a month. Pick B2Linked if LinkedIn is nearly all your spend. ### Should a B2B SaaS company hire a paid media agency or an in-house marketer? Hire an agency when you spend enough to need weekly management but not enough to justify a full-time specialist, or when you need creative and tracking help fast. Move in-house when spend is large and stable enough that one person can own it full time. ### Do B2B paid media agencies do outbound? Most do not. A few, such as Impactable, list outreach, but paid agencies are built around ad platforms. Teams that want outbound alongside ads usually hire an outbound or GTM engineering partner and share one target account list between both. ### What should I ask a B2B paid media agency before signing? Ask who owns the ad accounts, how they track clicks to opportunities in your CRM, how the fee scales with spend, what the minimum term is, and who will run your account each week. Ask for a client in your price range and stage you can speak with. ### Is OneGTM a paid media agency? No. OneGTM builds outbound and signal-based systems for B2B companies. We work alongside paid agencies by sharing account lists and building matched audience files, so ads and outbound target the same buyers. Running ads but want outbound to hit the same accounts? ## Related - [B2B demand generation agency](https://getaob.com/demand-generation-agency): Pipeline programs that connect content, signals, and outbound. - [Signal-based outbound agency](https://getaob.com/outbound-agency): Cold email and LinkedIn systems triggered by real buying signals. - [B2B lead generation agency](https://getaob.com/lead-generation-agency): Lead gen systems you own instead of one-off lists. - [Best GTM engineering agencies](https://getaob.com/gtm-engineering-agencies): The full landscape of GTM engineering, RevOps, and Clay agencies. - [Best website visitor identification tools](https://getaob.com/website-visitor-identification): Person-level and company-level visitor ID tools, with pricing, accuracy, and privacy notes. - [Best LinkedIn analytics tools](https://getaob.com/linkedin-analytics-tools): Post analytics, engagement tracking, and employee advocacy tools, plus how to turn engagers into pipeline. - [Best B2B influencer marketing agencies](https://getaob.com/b2b-influencer-marketing-agencies): B2B influencer agencies and platforms for LinkedIn creator campaigns, with pricing and how to measure them. - [Best fractional CMO firms](https://getaob.com/fractional-cmo): Fractional CMO firms, networks and marketplaces for B2B startups, with published fees and how to pick one. ## Get an outbound plan to pair with your paid media Tell me what you're building. I reply the same day. Book a call at [getaob.com/#contact](https://getaob.com/#contact) or email [team@getaob.com](mailto:team@getaob.com).