--- title: "Clay Agency & Clay Consultant for GTM | OneGTM" description: "OneGTM is a Clay agency and Clay Artisan Solutions Partner. We build Clay enrichment, scoring, and signal-based outbound systems your team owns." url: https://getaob.com/clay-agency --- # Clay agency and Clay consultant for GTM teams OneGTM is a **Clay agency** and **Clay Artisan Solutions Partner (2025)**. We build Clay enrichment, lead scoring, and signal-based outbound systems inside your stack, wire them into your CRM, and hand them to your team to run. If you are looking for a **Clay consultant** who has built these systems for real companies, not a template seller, this is that. By [Garrett Wolfe](https://garrettawolfe.com), founder of OneGTM. Updated September 21, 2026. Key takeaways - A Clay agency (or "claygency") designs and builds GTM workflows in Clay: enrichment, scoring, signals, and outbound. - The value is not the Clay table. It is the system around it: clean CRM data, routing, sequencing, and someone who maintains it. - OneGTM uses Clay as one part of full GTM engineering, alongside n8n, Claude Code, and your CRM, so you are not locked into one tool. - Hiring a Clay consultant makes sense when credits are burning with no pipeline to show, or when nobody on the team has time to build. - Pricing the reps or the GTM engineer around that Clay build? The [outbound cost calculator](https://getaob.com/calculator) shows the fully loaded year-one cost. ## What is a Clay agency? A Clay agency is a firm that builds go-to-market systems in [Clay](https://www.clay.com/?utm_source=partner&utm_medium=website&utm_campaign=onegtm&utm_content=onegtm&via=a92aa4), the data enrichment and workflow platform. The community calls them "claygencies." Typical work covers account and contact enrichment waterfalls, AI research columns, ICP scoring, signal monitoring, and pushing the results into a CRM or sequencer. Clay runs a partner program with tiers, and certified partners are listed in the [Clay experts directory](https://www.clay.com/experts?utm_source=partner&utm_medium=website&utm_campaign=onegtm&utm_content=onegtm). [OneGTM is listed there](https://www.clay.com/experts/partner/onegtm?utm_source=partner&utm_medium=website&utm_campaign=onegtm&utm_content=onegtm) as a 2025 Artisan Solutions Partner. ## What OneGTM builds in Clay ### Enrichment waterfalls Company and contact data from multiple providers in sequence, so coverage goes up and cost per record goes down. ### ICP and lead scoring Fit and intent scores written back to HubSpot, Salesforce, or Attio so reps know who to work first. ### Signal monitoring Hiring, funding, website visits, job changes, LinkedIn engagement, and news, turned into triggers. ### AI research and personalization Claude and GPT columns that read a prospect's site and signals and write a usable first line or account brief. ### CRM enrichment and hygiene Backfills, dedupes, and ongoing enrichment so CRM records stay complete without manual entry. ### Outbound handoff Clean, scored lists pushed into Instantly, Smartlead, lemlist, or HeyReach with the right copy variables. Comparing agencies? Tell me what you need built and I'll scope it on a call. The person on that call is the person who builds it. Book a call with Garrett ## Clay plus the rest of the stack Clay is excellent at enrichment and list building. It is not a CRM, a sequencer, or a data warehouse, and a lot of Clay projects stall because nobody connected those pieces. OneGTM builds the whole path: Clay for data, n8n for orchestration, your CRM as the system of record, a sequencer for sending, and [Claude Code](https://getaob.com/claude-code-gtm) for custom logic Clay cannot handle. That is the difference between a Clay agency and a [GTM engineering agency](https://getaob.com/gtm-engineering-agencies), and OneGTM is both. Weighing other tools? See [Clay alternatives, compared by job](https://getaob.com/clay-alternatives). Or see [how Clay pricing works in 2026](https://getaob.com/clay-pricing). ## When to hire a Clay consultant - **Credits are burning and pipeline is not moving.** Usually a scoring or routing problem, not a data problem. - **You have a Clay seat and no builder.** Ops is busy, and the tables someone set up last year no longer run. - **You want signal-based outbound** but do not know which signals matter for your ICP. - **Your CRM data is a mess** and reps do not trust it. - **You tried a Clay template** and it did not fit how your team actually sells. ## Other Clay agencies and claygencies Clay has a healthy partner ecosystem. A few other well-known Clay agencies, bootcamps, and experts, for comparison: ### OneGTM Clay Artisan Solutions Partner. Founder-led, AI-forward GTM engineering: Clay plus n8n, Claude Code, and CRM builds for early and growth-stage teams. ### Frontal Clay-focused GTM agency running signal-triggered outbound systems. ### The Kiln Clay-centric GTM engineering agency building outbound, inbound, and RevOps systems. ### Workflows.io Clay solutions partner offering outbound, ABM, and GTM engineering as a service. ### Growth Engine X Eric Nowoslawski's Clay-based outbound agency running cold email at scale. ### The GTM Factory Clay-certified agency building enrichment waterfalls and outbound workflows. ### Corebits B2B lead generation claygency building AI-powered outbound with Clay. ### Clay Bootcamp and Claymba Training programs for learning Clay yourself instead of hiring an agency. A general, opinionated map, not a ranking or endorsement. For the wider field, see the [GTM engineering agency landscape](https://getaob.com/gtm-engineering-agencies). ## How a Clay engagement works 1. **Audit.** Review current Clay tables, credit usage, CRM data, and where leads come from today. 2. **Design.** Agree on ICP, scoring, the signals worth paying for, and where each record should end up. 3. **Build.** Enrichment, scoring, and signal workflows, connected to your CRM and sequencer. 4. **Hand over.** Documentation and a walkthrough so your team can run and change it. 5. **Tune.** Watch reply rates, match rates, and credit spend for the first few weeks and adjust. ## Clay agency FAQ ### What is a Clay agency? A Clay agency (also called a claygency) is a firm that builds go-to-market systems in Clay: enrichment waterfalls, lead scoring, signal monitoring, AI research, and outbound list building. OneGTM is a Clay agency and Clay Artisan Solutions Partner that builds these systems as part of full GTM engineering. ### What is a claygency? "Claygency" is the community nickname for an agency that specializes in Clay. Claygencies range from outbound shops that use Clay for list building to GTM engineering firms like OneGTM that build Clay into a full revenue system with the CRM, sequencer, and automation layer. ### Is OneGTM a certified Clay partner? Yes. OneGTM is a Clay Artisan Solutions Partner (2025) and is listed in the Clay experts directory at clay.com/experts. ### How much does a Clay consultant cost? It depends on scope. A focused build, such as an enrichment and scoring system tied into your CRM, is usually a fixed-price project. Ongoing work is a monthly retainer. Clay credits and data provider costs are separate and paid directly by you, so you keep the accounts. ### Should we hire a Clay agency or learn Clay ourselves? If you have an ops person with time, a course like Clay Bootcamp or Claymba is a good investment. If you need working systems in weeks, or your team has no builder, hire a Clay consultant and have them train your team at handover. ### Do you only work in Clay? No. Clay is one tool. OneGTM also builds with n8n, Claude Code, HubSpot, Salesforce, Attio, Instantly, HeyReach, and other data providers, and picks whatever fits the workflow. Want Clay systems that fill pipeline instead of burning credits? ## Related - [Clay pricing explained](https://getaob.com/clay-pricing): Plans, Actions, Data Credits, and how to cut your Clay bill. - [Outbound cost calculator](https://getaob.com/calculator): Year-one fully loaded cost of hiring BDRs or a GTM engineer, with sourced defaults for salary, benefits, ramp, and attrition. - [Clay alternatives](https://getaob.com/clay-alternatives): What to use instead of Clay, organized by the job you need done. - [Claude Code for GTM](https://getaob.com/claude-code-gtm): Custom GTM tooling, data pipelines, and internal apps built with AI coding agents. - [Signal-based outbound agency](https://getaob.com/outbound-agency): Cold email and LinkedIn systems triggered by real buying signals. - [GTM engineering services](https://getaob.com/systems): Everything OneGTM builds, from CRM enrichment to signal-based outbound. ## Work with a Clay partner Tell me what you're building. I reply the same day. Book a call at [getaob.com/#contact](https://getaob.com/#contact) or email [team@getaob.com](mailto:team@getaob.com).