--- title: "Antimetal Case Study: $2.57M Automated Outbound | OneGTM" description: "Automated Outbound at Antimetal: 17 deals, $2.57M in pipeline, 10 BDR qualified and 6 technical evaluations, December 2025 to May 2026." url: https://getaob.com/antimetal-case-study --- [image: Antimetal] × [image: OneGTM] Customer story · Infrastructure software # What OneGTM built for Antimetal: a signal-based GTM system, January to April 2026 Over about four months, working with Antimetal's team and often in their office, I built the CRM, scoring, signals and routing behind their outbound, then handed it over. By [Garrett Wolfe](https://garrettawolfe.com), OneGTM. Published November 2, 2026. 17 deals from automated outbound $2.57M pipeline created 6 technical evaluations > "OneGTM rebuilt how we find and work accounts. Our reps now open Attio and see which accounts are scoring, which just had an outage, and who to reach out to, with the phone number already there." [image: Yohan Sudheer] **Yohan Sudheer** Head of Growth, Antimetal TL;DR - Automated Outbound created 17 deals and $2.57M in pipeline from December 2025 to May 2026. 10 reached BDR Qualified. 6 reached Technical Evaluation. - Behind it: seven signals, a 32-point account score, about 5,900 lead records, about 357 outages tracked, and 250 inboxes. - I built it with Antimetal from January to April 2026 and handed it over in April. ## At a glance Company [Antimetal](https://antimetal.com/), the autonomous system for production that diagnoses, fixes, and prevents issues across your environment Type of work End to end GTM systems build, then handover Channels Cold email, LinkedIn Dates January to April 2026 OneGTM team Garrett Wolfe ## The people on this work [image: Yohan Sudheer, Head of Growth, Antimetal] **Yohan Sudheer** Head of Growth, Antimetal [LinkedIn](https://www.linkedin.com/in/yohansudheer/) [image: Charlie O'Neil, Growth and GTM, Antimetal] **Charlie O'Neil** Growth and GTM, Antimetal [LinkedIn](https://www.linkedin.com/in/charlesoneil/) [image: Garrett Wolfe, Founder, OneGTM] **Garrett Wolfe** Founder, OneGTM [LinkedIn](https://www.linkedin.com/in/garrettawolfe) Want this built for your team? Tell me what you're trying to fix. The call is with me, and I'm the one who'd build it. Book a call with Garrett 01 What I built ## From account score to booked meeting Antimetal needed a system that could spot the right accounts when something changed at them, and get those people to the right rep. I worked with the team, often in their New York office, and built it piece by piece. 1. 01**Score**32 points across 9 criteria 2. 02**Detect**7 signal sources 3. 03**Reach out**Email and LinkedIn campaigns by signal 4. 04**Route**Scheduling on Default 5. 05**See**Attio dashboards and an intent app ↺ Signals refresh who to reach and why How the system fit together: score accounts, detect signals, reach out by signal, route meetings, and give the team one view of it. 02 Dashboards ## The Attio views reps open every day Antimetal's reps work out of Attio. I rebuilt the records so a rep opens a company, a contact or a deal and the context for the call is already there. These are the dashboards the team works from daily. 01 ### Custom fields on the record Companies, contacts and deals carry custom fields for the account score, the signal that put the record in play, and the outreach sitting on it. 02 ### Intent Signal card and Scoring Card An Intent Signal card on the record shows why the account is in a campaign. A Scoring Card next to it shows the 32-point score. 03 ### A saved view per rep, by signal Each rep has saved views filtered by intent signal. That view is the list they work. 04 ### Outbound Activities An Outbound Activities field shows the full outreach history on the record, so the next person can see what already went out. 03 Phone numbers ## A waterfall, then a number in the BDR view BDRs call from the record. I built a waterfall in Clay that runs a person through several phone providers, LeadMagic and others, until one of them returns a number. The number shows up in the rep's Attio view and in the Intent Signals HQ app, ready to call. 04 Lists ## Nine campaigns, about 5,900 records List work lived in a Clay folder called List Building. I matched people to personas at High and Medium priority across SRE, Infra, Incident Response, Engineering and Platform titles. A dream-account list sat above those personas. Every account on it was scored with the 32-point model. By March 2026 the nine campaigns held 5,907 lead records, about 5,900. A person who sits in more than one campaign is counted on each list. | Campaign | Lead records | | --- | --- | | New Hires | 1,254 | | Job Posting | 1,323 | | Outages | 1,142 | | Promotions | 914 | | Cold | 645 | | LinkedIn Page Followers | 343 | | Competitor Likers | 203 | | Website Visitors | 81 | | Meeting Not Booked | 2 | | Total | 5,907 | Lead records by campaign, March 2026, from the handoff doc. 05 Signals ## What each signal watched Seven of the nine campaigns were triggered by a signal. Cold and Meeting Not Booked ran alongside them. Outages were the one I built a custom monitor for. A Clay workflow watches the public status pages of target companies, including Statuspage, and watches X. When a company posts an incident, the workflow logs the company, the status-page URL, the severity, a description and the date. About 357 outages were tracked this way, and that log fed the Outages campaign. The filter excludes incidents about an attack, fraud, a power outage, or cybersecurity. > "All outages are relevant to us. Something happened that led to a system not working the way it's supposed to work." [image: Yohan Sudheer] **Yohan Sudheer** Head of Growth, Antimetal The other signals were new hires, promotions, SRE and DevOps job posts, people who liked a competitor's post, LinkedIn page followers, and website visitors from RB2B. I ranked competitors into tiers 1 to 4, and likers of their posts went to the Competitor Likers campaign. Each signal posts to Slack in #intent-signals. Website visitors also post to #website-visitors. The same events land in Intent Signals HQ, an internal app on Vercel that combines signals from RB2B, PhantomBuster and Clay. I changed the app along the way as the team asked for things. 06 Account score ## 32 points across 9 criteria The score ranks which accounts to work first. Headcount and Eng FTEs are 6 points each. AI Industry, Status Page and Infra/Reliability FTEs are 4. Hiring for infra roles, Industry, Revenue and Country are 2. | Criterion | Points | | --- | --- | | Headcount | 6 | | Eng FTEs | 6 | | AI Industry | 4 | | Status Page | 4 | | Infra/Reliability FTEs | 4 | | Hiring for infra roles | 2 | | Industry | 2 | | Revenue | 2 | | Country | 2 | | Total | 32 | Account score at handover. The nine criteria sum to 32. 07 Sending ## 250 inboxes, about 1,225 sends a day Email ran on about 37 lookalike domains and 250 mailboxes, at about 1,225 sends a day. The setup was built to carry 25,000 or more emails a month. LinkedIn campaigns ran on HeyReach. Inbound and outbound meetings were scheduled on Default. 08 Handover ## Handed to Antimetal's team in April 2026 As Antimetal brought this work in house, I ran handover sessions in April 2026 and left a handoff doc and training material behind. Antimetal's team owns this now and has kept building, so parts of it have changed. Read this as the system at handover. 09 Results ## 17 deals from Automated Outbound These are deals created in Antimetal's Attio from December 2025 to May 2026 whose Primary Deal Source is Automated Outbound. I pulled them on November 2, 2026. 17 deals were created. They carry $2.57M in deal value. 10 reached BDR Qualified. 6 reached Technical Evaluation. The signals tagged on them include Cold Campaign, Promotions, Website Visitors and Tech Outage. | Stage reached | Deals | | --- | --- | | Created | 17 | | BDR Qualified | 10 | | Technical Evaluation | 6 | Automated Outbound deals created December 2025 to May 2026. A deal is counted at every stage it reached. 10 Pipeline ## Where the pipeline came from Each of the 17 deals carries a campaign tag in Attio. The tag is the signal that put the account into Automated Outbound. | Campaign | Deals | What the signal was | | --- | --- | --- | | Website Visitors | 3 | Someone from the account visited the site. | | Competitor Likers | 2 | A contact engaged with a competitor's post. | | Tech Outage | 2 | A status-page outage at the account. | | Cold Campaign | 2 | Cold outreach. | | Promotions | 2 | A promotion at the account. | | Meeting Not Booked | 2 | A prospect who did not book, reached again. | | New Hires | 1 | A new hire at the account. | | Other, untagged | 3 | No campaign tag on the deal. | 17 Automated Outbound deals. Counts are the campaign tag on the deal. ## Antimetal case study FAQ ### How did OneGTM generate pipeline for Antimetal? Automated Outbound in Antimetal's Attio, deals created December 2025 to May 2026: 17 deals and $2.57M in deal value. 10 reached BDR Qualified and 6 reached Technical Evaluation. The 17 deals are tagged Website Visitors 3, Competitor Likers 2, Tech Outage 2, Cold Campaign 2, Promotions 2, Meeting Not Booked 2, New Hires 1, and 3 with no campaign tag. ### What signals did OneGTM use? Seven signals: new hires, promotions, job posts, people who liked a competitor's post, LinkedIn page followers, website visitors, and outages from public status pages and X. Those fed the campaigns behind the 17 Automated Outbound deals. ### What results did Antimetal get? 17 Automated Outbound deals and $2.57M in deal value, from December 2025 to May 2026. 10 reached BDR Qualified and 6 reached Technical Evaluation. ### What did OneGTM build for Antimetal? Attio dashboards reps work from daily, a phone waterfall in Clay, a 32-point account score, seven signals and about 5,900 leads, about 357 outages tracked, and sending on 250 mailboxes. OneGTM handed it over in April 2026. ### When did OneGTM work with Antimetal? January to April 2026. OneGTM handed the system to Antimetal's team in April 2026. ### Is this the system Antimetal runs today? The build on this page is the April 2026 handover. Antimetal's team has kept building since. The deal counts are Automated Outbound deals created from December 2025 to May 2026. How this was sourced: dates come from the engagement record. The score, campaign counts, outage log, list logic and sending setup come from the March 2026 handoff doc and project tracker, reviewed November 2, 2026. The lead count is the sum of the nine campaign lists (5,907). Yohan Sudheer approved this page for publication and authorized OneGTM to write the quote under the stats on his behalf. The quote in the signals section is his, word for word. Deal results: Antimetal's Attio, Primary Deal Source "Automated Outbound", deals created Dec 2025 to May 2026, pulled Nov 2 2026. Want a signal-based system built and handed to your team? ## Related - [OneGTM case studies](https://getaob.com/case-studies): Customer results from GTM engineering engagements, and how each one was measured. - [Signal-based outbound agency](https://getaob.com/outbound-agency): Cold email and LinkedIn systems triggered by real buying signals. - [Buying signals guide](https://getaob.com/buying-signals): The 15 B2B buying signals worth tracking, how to detect each one, and how to turn a signal into outreach. - [Clay agency and Clay consultant](https://getaob.com/clay-agency): Clay tables, enrichment waterfalls, and scoring from a Clay Artisan Solutions Partner. - [GTM engineering services](https://getaob.com/systems): Everything OneGTM builds, from CRM enrichment to signal-based outbound. ## More case studies Recruiting [image: Coastal Recruiting] ### Coastal Recruiting grew accepted candidate intros 4.7x in four months "Truly, you've been the best partner / consultant we've ever worked with (and we've worked with a lot)." 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